Following on from some of the comments I've been making regarding profile pictures with John Cassidy on Ecademy I thought I'd write a rough guide to photographic make-up.Most importantly : The camera flash removes 50% of your make-up, that means that if you don't wear any you will look 50% washed out and if you do wear make-up you need at least 50% more.
Here are my tips for women.
Avoid all shimmery products. The flash will reflect the light. Let the photographer use lights angles and reflectors to light your face.
Concealer is essential, particularly in the inner aspect and under the eyes. I'd put concealer on men in these areas too to deflect shadows.
Foundation is a must. Choose a matt foundation that is identical to your skin tone. Don't use too much or it will look very obvious. Foundation evens skin tone, concealer reflects light and covers, they are different products, you need them both.
You HAVE to set your foundation with powder to give you a finished look. Also you will probably be under lights whilst being photographed so the powder absorbs the shine and will need touching up.
The eyes will be the focus of any picture. Put a a little more product on that you normally would. Choose lighter colours to open up the eyes. Avoid pink, brown or wine coloured shadow as they can make your eyes look tired and sore.
Use a darker liner than normal and a slightly heavier line to define the lash line, dot powder over it to set it and stop it running under the lights.
Curl your lashes and apply plenty of mascara, false lashes, or just a few individual ones can really open your eyes and make you look more fresh faced.
If you are going for a heavier smoldering eye make-up then perfect the eyes first and apply foundation/base afterwards to maintain a clean fresh look on the skin.
Eyebrows are so important for framing your face. Ensure they are plucked, waxed and neat. They tend to disappear in photographs so make sure to fill in and define them with a matte shadow ( shadow application creates a more natural look than pencil).
Pink peachy blush colours are fresh no matter you age and essential to give your cheeks a glow. Apply colour on the apple of the cheeks.
Lipstick easily wears off during your shoot so use a liner and lipstick as well as a gloss, Choose liner and lipstick in the same tone. Unless it's a high fashion shoot you want to choose something fairly close to the natural colour of your lips to keep the attention on your eyes, or your smile rather than your lips.
For black and white portraits you will need more definition so apply more make-up in darker colours still. Black and white is all about shadow so you can use more tricks to contour, diminish and emphasize.
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